Articles

THE AMAZING POWER OF THE SALES LETTER by Susanna K. Hutcheson - The sales letter is the most important part of any direct mail package. It is estimated that in most cases 65% of your response comes because of the copy in the sales letter. Yet, it is the most frequently blown part of the mail package. Why? Most people simply don't know how to write a sales letter. And, if they do, they don't know how to write it for their target market. For that reason, I've compiled some information to help you when writing your sales letters.

So You Want To Write A Book? - A Guide For New Authors

Books

The Story of Your Life - Every life is a story, says Mandy Aftel. We tell the stories of our lives to friends and neighbors, on job interviews and blind dates, at slumber parties and in therapy. Too often, though, the stories we tell -- and live -- are cliches, simplistic tales of blame, guilt, hopelessness, and anger that limit our understanding of the past and close off possibilities for the future.

But the story of your life doesn't have to read like bad fiction. In this tremendously original and insightful book, Aftel shows how we can assume authorship, revising trite or destructive story lines and crafting new narratives of courage, fulfillment, imagination, and unfolding potential. Filled with imaginative exercises for rethinking and rewriting your life story! Highly recommended.